By now you have heard several reasons why it didn’t sell from everybody in town. They are saying it is everything from location to price, the condition or the market, or even the Agent you selected.
While they may be right, they may also be way off base. What if the real reason why it didn’t sell was how it was marketed to buyers?
Don’t be discouraged, this can be a challenging market and selling a home in the Houston area is quite competitive. If your listing has expired and you still want results, before you put your home back on the market, take a step back and review your situation.
It’s time to stop wondering why it didn’t sell and figure out how to get it sold.
What is the biggest challenge you have selling your home now? Finding a buyer, right?
It should be obvious that finding an ideal buyer will be a bit like looking for a needle in a haystack.
It will take more than just the traditional, passive marketing. It’s not enough to stick a sign in the yard, blast the listing to a bunch of real estate websites, and hope for a buyer to show up.
Where should you begin? If you want to sell your house, start by making a commitment to do what it takes to market your house to get it sold.
With the right marketing system, the home sale you want is still well within reach.
Yes, your home still needs to be priced correctly, be clean and be in good condition. It must also be readily accessible to other agents…but that is not enough.
More than 93% of buyers are searching the internet to research and buy their homes. The significance of powerful internet technologies to market your home is very important. Outlined below is my extensive and exciting Real Estate Internet Marketing System which can be implemented to give your property the utmost exposure!
Here are some ideas you can use to market your home to sell it:
First, set up a Single Property Website that includes a Virtual Tour.
A Single Property Website is a separate website that is completely dedicated to the online marketing of your property. It is a full, multi-page website that includes a virtual tour and photo gallery of your property along with all the property information including map, schools, Walk Score, and weather. A printable flyer, documents, and a mortgage calculator must also available.
You will also need a Virtual Tour. This is not just a slow, panoramic view of each room, but a tour with upbeat music, and slides interacting and giving information. Ideally, this will be not just 1 video, but several different videos (10 or more) featuring different angles and different rooms. You need to make sure all videos are listed on Youtube with the correct SEO tags to ensure your videos get listed on page 1 of Google etc. Other videos should be included to pique their interest in your area such as community attractions showing what is going on around town, neighborhood reviews spotlighting places of interest, and developing some backlinking.
Next, you will need a Listing Flyer with designs to promote your property and entice buyers to schedule showings.
In addition to the above, you should also blog about your home, vlog it, and occasionally do a podcast and get your home up on slideshare.
Another important tool you must use is Social Networking.
Social Networking is the latest real estate marketing trend with the ability to connect and communicate with others in a fast and efficient manner. Your property can be posted on virtually any social networking site including Facebook, Twitter, Google Plus, LinkedIn, Instagram and hundreds more for free! A summary of paid ads on these platforms (PPC with targeting) is covered in more detail below.
Facebook and Instagram are probably the most important here. You will need a fan page for your home. In addition, you will need to promote ads on your house and do several dark posts targeting different crowds and areas. In order to get the most bang for your buck, you will need to be sure to utilize the custom audience and retargeting features.
Other options include Craigslist Ads and ActiveRain Blog.
A professional and attractive Craigslist Ad for your property will allow you to generate buyer leads. Property can also be posted on ActiveRain, the largest community of Real Estate Professionals, giving it exposure to a massive audience of buyer real estate agents.
Don’t neglect to set up a Lead Management and Showing Feedback System.
The lead management system will help you to track and maintain communication with prospective buyers. Text Messages and Emails need to be sent out immediately for the fastest response time to potential buyers. You must send out information on a continual basis to the potential buyers so they will stay engaged and interested in your property or they will move on to another.
The showing feedback system will help you obtain and compile crucial feedback from property showings for instant analysis. This will be key in continued targeted marketing.
Yet another beneficial marketing tool will be a pay-per-click online ad that will bring in more leads, as well as using Real Bird, Listing Book, Barter Town and e-properties. Your property needs to be syndicated to every real estate listing service available – several hundred.
You need High Impact Marketing so your home will be seen by nearly every potential buyer in the market.
Those were several online marketing ideas. Don’t forget about a more traditional avenue though: there is plenty of helpful information online about how to run an effective open house. You need to make a plan for the proper creation and placement of marketing signs and test for the optimal times to be able to drive the most lead traffic to your property. Then you also want to spend some time learning how to qualify your buyer, as you’ll have random strangers driving by and then coming in to look through your home. As an agent, I’d always suggest keeping safety in mind and having someone with you if you decide to go that route. The safety of our agents is always a top priority for us and we discuss best practices regularly in our office due to article like this: https://kdvr.com/2019/08/07/denver-real-estate-agent-survives-attack-by-man-during-open-house/
You can do it yourself by using my tips listed above or you can call me – Tim LaBorde – at 713-965-4561. Send me an email at Tim@DirectedRealty.com…
… and I would be happy to discuss how I can get your home SOLD with a plan like this plus even more. To find out why your home didn’t sell and to get moving toward the goal of selling your home, give me a call AND start packing!
What others are saying:
“Tim has a strong character and work ethic. He can make deals happen. I know he takes great care of his clients.” – Emil R.
“You are the best sales person, I’ve interacted with others but I see you are definitely committed to your clients.” – Claire N.
“Tim’s thoughtfulness and integrity has been impeccable.” – Leah C.
Of all the individuals I have had the pleasure of serving with, I found Tim to be among the most competent and professional. Tim was also very good at creating solutions to problems. – Chris M.
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